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SPAM Indexing -(or spamdexing) What it is and why do I care? SPAM indexing is the web builders trying to stuff keywords or other content in a web page that has little to do with adding value to the page for the purpose of increases keyword rankings. The search engines owners hate this as they have to filter and store this useless information. As a result they penalize the site by rejecting, banning or at a minimum reducing the rankings of a site. |
| SPAM Index | |
| dynamic content | avoid a platform with dynamic content on the page being submitted |
| Stuffing Keywords | avoid adjacent repetitions of keywords anywhere in a page - including variations. (plural, "ing", etc) |
| Meta Refresh | avoid the Meta REFRESH tag on any page - particularly with a fast refresh rate. |
| small text | avoid small text (size = 2 or size = 1) on the page being submitted. |
| invisible text | avoid text being the same color as the background on the page being submitted - even if you can read it. |
| Suggestions | |
| passwords | avoid Password protected areas on the page being submitted |
| frames | avoid frames, flash or multimedia page being submitted |
| graphical links | avoid graphical links on the page being submitted (e.g. roll over buttons). The spiders may not follow the links - and may not give credit for the keywords in the hyperlinks. The same goes for imagemaps. |
| Server Side Included | The material from the SSI file is included prior to the spider crawling the site - so using SSIs theoretically has no effect on keyword weight/prominance etc. |
| CSS | Use cascade style sheets eliminate the need for font tags in the page - not to mention they are lots of fun. |
| hyperlinks | avoid lots of hyperlinks - it waters down the keyword prominance |
| align | avoid assigning properties to text that the page would default to anyway (align left, color=default) |
| <p> | avoid lots of <p>'s. Use unordered lists instead or <BR> - it has something to do with prominance. or use <br> instead of <p> </p> |
| lots of KWs | avoid lots of keywords. - Target 3, 5 max. on the page being submitted |
| java | avoid JAVA on the page being submitted |
SPAM
Indexing (or spamdexing)